Template-only MPN landings risk thin-content and doorway penalties when duplicated from data vendors. Gate indexation with performance tiers and indexing playbook.
Signals
- Identical titles with swapped MPN only
- Orphan URLs in sitemap en masse
- High bounce, zero RFQ, short dwell
Mitigations
- Whitelist core stock; noindex long-tail until enriched
- Series intros + use-case bullets
- Hub canonicals; PDF policy per datasheet SEO
- Brand hubs per manufacturer pages
Tiered index on Online Trade and Mall RFQ; rules on Source Code. Audit inquiry; gaps analysis; FAQ, news, contact.
Implementation checklist
- Index whitelist documented
- Series-level unique intros
- Thin-page ratio monitored in GSC
- EOL/no-stock handling consistent
- Hubs link to core MPNs
Deep dive
Thin/doorway risk hits templated MPN pages with zero unique value — algorithms and users bounce alike. Score parts: stock, sales, RFQ history prioritizes enrichment; noindex is strategy, not defeat.
Focus crawl budget on hubs, news, core stock — total traffic may rise.
Related reading
Plans & conversion
Index tiers on Online Trade + large Mall RFQ; rules on Source Code. Inquire with GSC issues.
Extended FAQ
Q: Fake reviews to thicken? No — B2B rarely worth fraud risk.
Q: Hubs replace details? Some long-tail yes; heroes still need detail.
