Without attribution, storefront spend is blind flight. GA4 plus UTMs and hidden RFQ fields power ROI models across news, MPN pages, and ads.
Events
- search_submit, view_item, rfq_start, rfq_submit (primary conversion)
- Separate CTAs on news, plans, detail RFQ buttons
- Import conversions to Google Ads; review assisted paths
- Consent mode per GDPR
Reporting
Weekly top channels/landings; monthly organic vs paid. Default container on Mall RFQ and Online Trade. Setup help inquiry; indexing playbook; FAQ, news, contact.
Implementation checklist
- rfq_submit marked key event
- Internal/test traffic filtered
- UTM playbook for sales assets
- Hidden fields visible in CRM
- Quarterly unattributed lead review
Deep dive
Attribution reallocates budget — if news drives 40% assisted RFQ with zero spend, fix that. Use paths + assisted conversions; last-click undervalues SEO in long B2B cycles.
Filter staff/crawler IPs; enforce UTM playbooks so sales links don’t poison data.
Related reading
Plans & conversion
GTM/GA4 on Mall RFQ; CRM echo on Source Code. Request event validation.
Extended FAQ
Q: Baidu too? Parallel if CN matters — separate reports.
Q: Track revenue? CRM import with privacy guardrails.
