ROI math: (build + ops + marketing) ÷ qualified RFQs per year. SEO lift lowers cost per lead over 12–18 months.
Model your SKU scale via inquiry; compare editions first.
Deep dive
Count qualified RFQs sales will pursue — not raw forms. Annual cost = build + ops + content + labor. Long cycles need historical win rates → expected GMV. Update quarterly with GA4 channels.
Value often appears when marketplace CPL rises and branded/organic share grows — don’t compare year-one site cost only to annual marketplace fees.
Related reading
Plans & conversion
Accurate quotes need SKU + edition — Mall RFQ, Online Trade, Source Code. Request comparison sheet.
Extended FAQ
Q: Typical payback? Highly variable; 12–18 months organic contribution is a common band.
Q: Include sales time? Yes — marginal labor or ROI looks too rosy.
