Empty or stuffed alts hurt accessibility, image search, and GEO. Describe subject and context — see GEO guide.
Patterns
- MPN hero: brand + MPN + package + view
- Diagrams: system context, not keyword spam
- Decorative: alt="" ; certs: type + entity
- Variable templates at scale; tie to thin-page policy
Import maps alt fields; CWV sizing per CWV. Handbook on Mall RFQ. Audit inquiry; checklist SEO; FAQ, news, contact.
Implementation checklist
- Spot-check templates for semantic alts
- Decorative images not keyword-stuffed
- Locale-specific alt text
- Responsive images + compression
- Quarterly a11y scan clean
Deep dive
Alt text is for screen readers, image search, and multimodal AI — describe subject and context. Template “brand+MPN+package” OK at scale if variables change; don’t reuse one alt on 400k pages.
Decorative images alt=""; news diagrams describe chart insights, not keyword repeats.
Related reading
Plans & conversion
Alt import on Mall RFQ; audit scripts on Source Code. Alt guideline sample.
Extended FAQ
Q: Logo alt? Legal name + short descriptor.
Q: User uploads? Force ops review or assisted alt workflow.
