Localization is UI strings, reviewed content, and business terms — currency, Incoterms, VAT notes — not machine translation alone.
Launch Chinese and English together. Tell us your markets when scoping multilingual delivery.
Deep dive
Localization has three tiers: UI strings, reviewed marketing/legal copy, and business terms (currency, Incoterms, holidays). Machine-translated About pages hurt RFQ quality — EU buyers spot them instantly. hreflang must match real default markets.
Launch shipping trust copy with language rollout per Incoterms pages, not English-only terms on CN pages.
Related reading
Plans & conversion
EN/ZH standard on Mall RFQ; third+ languages via Site Cluster. Inquire with target countries and translation needs.
Extended FAQ
Q: English first, Chinese later? Possible, but delays Baidu leads; core pages should launch bilingual.
Q: Recommended URL shape? /zh-cn/ + /en/ subfolders for single-domain authority.
