Enterprise RFQs shortlist on ISO, ESD, and franchise proof before price. Show credentials systematically with brand hubs and shipping trust.
Layers
- Home/About teasers linking to quality center
- Certificate PDFs with expiry; redacted franchise letters
- Anonymized traceability case snippets
- News authority per content building
SEO + accessibility
Descriptive copy, not logo-only pages; alts per image guide. Module on Mall RFQ; multi-brand on Site Cluster. Inquire; payments compliance; FAQ, news, contact.
Implementation checklist
- Valid certificates only
- Franchise lines match catalog
- Quality page has prose, not images alone
- FAQ covers top audit questions
- Sales can send quality pack quickly
Deep dive
Enterprise DD wants evidence: ISO numbers, ESD programs, franchise letters, traceability — not badge walls. Cases anonymized but recognizable by industry scale. Refresh expired certs before competitors expose lag.
Align quality copy with sales talk and FAQ — diligence calls out contradictions.
Related reading
Plans & conversion
Cert module on Mall RFQ; per-brand sites on Site Cluster. Inquire for IA help.
Extended FAQ
Q: No ISO yet? Show process honesty — never fake certs.
Q: Gated audit packs? Members or post-RFQ unlock OK.
