Leads cool fast after shows. The 72-hour window needs coded landings, RFQ capture, and email/WhatsApp sequences tied to GA4.
Before the show
- QR to UTM landing with short RFQ
- iPad demo with on-floor registration
- Coupons if Online Trade live
After the show
- 0–24h: thank-you + SLA + WhatsApp
- 24–48h: call/message non-responders
- 48–72h: share BOM guide
- Campaign tagging end-to-end
Landings on Mall RFQ; CRM depth on Source Code. Plan booth pack; nurture sequences; FAQ, news, contact.
Implementation checklist
- Per-show UTM + CRM channel
- 24h badge upload KPI
- Mobile landing <3s
- Promo rules match stock
- Post-show conversion report
Deep dive
Booth spend is wasted without 72-hour web follow-up — mobile-fast landings, tiny forms, clear promos. Track day-one human follow rate, not badge count alone. Channel codes compare Munich vs Shenzhen lead quality.
Combine email + IM; dormancy after seven days.
Related reading
Plans & conversion
Fast landings on Mall RFQ; CRM depth on Source Code. Book pre-show launch.
Extended FAQ
Q: Badges only offline? Loses attribution — assist RFQ on floor.
Q: 3-day promo expiry? Automate expiry + sales alerts.
