Component deals often close on WhatsApp or WeChat after the web RFQ. Bridge channels with CRM logging — complement email nurture, do not spam.
Touchpoint design
- Success page deep links with inquiry ID prefilled
- WhatsApp for export; WeChat for domestic; show time-zone SLA
- Floating buttons must not break mobile RFQ CTAs (CLS)
- Trade-show UTMs per show funnel
Ops playbook
Scripts for MPN/qty/Incoterms; align with shipping trust page. Deep hooks on Source Code; links on Mall RFQ. Inquire; ERP guide; FAQ, news, contact.
Implementation checklist
- Links work on iOS/Android
- Prefill includes inquiry ID
- Business-verified accounts
- After-hours auto-reply
- CRM tracks first-response time
Deep dive
Omnichannel means one inquiry ID across web, WhatsApp, WeChat — sales must see submitted MPNs without re-ask. Business API vs personal apps: scale needs API templates and compliance.
After-hours auto-replies set timezone expectations; log summaries to CRM for SLA audits.
Related reading
Plans & conversion
Deep links on Mall RFQ; API hooks on Source Code. Inquire with channel mix.
Extended FAQ
Q: Personal WhatsApp at scale? Risky — prefer Business API.
Q: WeChat for EU? Diaspora yes; EU mainstream still WhatsApp/email.
