Stalled RFQs are normal. Email nurture revives deals with cases and certs — coordinate with WhatsApp and CRM stages.
Sample sequence
- D+1: receipt + SLA recap
- D+3: lead-time story + shipping page
- D+7: technical article link
- D+14: invite BOM refresh via inquiry
Compliance
Consent/unsubscribe; personalize last MPN; track opens in CRM; show leads use show funnel. Automation on Source Code; notifications on Mall RFQ. ROI: economics; FAQ, news, contact.
Implementation checklist
- Transactional vs marketing domains split
- GDPR unsubscribe honored
- Sequences pausable in CRM
- Plain-text alternates
- Monthly second-RFQ rate tracked
Deep dive
Nurture delivers value in decision cycles — lead times, certs, briefings — not discount spam. Segments: new, post-quote silence, reactivation; frequency caps. GDPR ties marketing to consent records.
Declining opens? Fix subjects/sender reputation before increasing volume.
Related reading
Plans & conversion
Transactional mail on Mall RFQ; ESP automation on Source Code. Inquire with ESP/CRM stack.
Extended FAQ
Q: Max frequency? ~3–5 touches/month B2B typical.
Q: Sales personal mail? Prefer branded domain + personal sign-off.
