Year-end clearance and peak-season stock pushes need campaign content without trashing evergreen SEO — sync with stock feeds and coupons.
Formats
- Time-boxed landings with MOQ/brand rules
- Weekly stock digests in news
- Email/WhatsApp per omnichannel
- noindex or /campaign/ paths to protect MPN equity
SEO guardrails
Expire or 301 promos; dated titles; evergreen strategy in content hubs; load test via CWV. Promos on Online Trade; RFQ specials on Mall RFQ. Plan inquiry; ROI math; FAQ, contact.
Implementation checklist
- Promo inventory matches ERP
- Auto-expire after end date
- Tax/currency clarity
- UTM + GA4 campaign tags
- Legal review of time-bound claims
Deep dive
Seasonal promos fight short GMV vs long SEO — time-box campaigns, noindex or /campaign/ paths, strip expired prices. Weekly stock digests dated in titles; sync inventory and perf before spikes.
Legal review on “lowest price/clearance” claims; auto-expire when stock ends.
Related reading
Plans & conversion
Promos on Online Trade; RFQ specials on Mall RFQ. Inquire with promo calendar.
Extended FAQ
Q: Preorder pages? OK with clear lead times/refunds.
Q: After promo ends? Remove or archive — no stale buy buttons.
